The longest line for coffee I’ve ever seen wasn’t at a renowned coffee house or in the cafe of a Michelin starred chef. It was at a small pop-up in London, on opening day.
A young entrepreneur had been making incredible coffee for his friends and family for years, using the very best “pro-sumer” espresso machine that money could buy.
Figuring it couldn’t be that different, he spent a few months on a big social media hype campaign and then set-up shop.
Calling it a disaster is an understatement.
Busy customers waited up to an hour for their lunch-time coffee kick. As the staff tried desperately to cope with the pressure, they:
- Veered wildly between serving face-puckering sludge and what could generously be described as coffee-flavored water.
- Darted back and forth reloading water tanks, splashing water everywhere in their rush.
- Poured beans into the wrong grinder and made accidental blends of expensive single-estate coffees.
- Tried to calm some severely angry office workers.
- Held back tears.
- Lasted all of 6 days before closing for “refurbishment.”